Sustainability and Roles of the Ethiopian Media Council

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Addis Ababa University


The purpose of this study was to examine sustainability and the roles Ethiopian media council plays in addressing the issues the media faces in Ethiopia. In order to assess the sustainability and roles of EMC, the study examined determinant factors of sustainability and success of the council. The study employed mainly qualitative, in-depth interview and complemented by quantitative, structured questionnaires, research methods. Data were thematically analyzed based on related literature reviews, in-depth interviews, and findings from questionnaires. The social responsibility theory remains central in guiding this study. The study revealed media community do not reach consensus on the roles of EMC plays in the industry because a clear understanding and explanation of the council role was not given. The result showed EMC is not independent (from government and media proprietors) to deal fairly with complaints and to secure public trust and confidence. The findings also indicated that the council does not bring the entire media platform (online & offline) because of this it will be difficult for the EMC to enforce a code of conduct. In addition, government interference, lack of finance, lack of commitment and cooperation, media polarization, conflict of interests and distrust among media society are major challenges for the EMC in promoting and sustaining freedom of expression and media freedom. Based on the findings of the study, recommendations have been forwarded.



Roles of the Ethiopian Media