Assessment of Strategic Management Practices: in the Case of Ethio Telecom
No Thumbnail Available
Date
2023-12-23
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
A.A.U
Abstract
The aim of this research paper was to assess strategic management practices in telecom context
in the case of Ethio telecom. To conduct this study, the researcher used a descriptive research
design to explain the assessment of strategic management practices (strategy formulation,
strategy implementation and strategy evaluation) on Ethio telecom. The target population
comprised 517 Ethio telecom employees and 226 samples drawn. The study utilized primary and
secondary data sources to obtain the desired information and fulfill the research objectives. The
study used questionnaires for data collection, accordingly 226 questionnaires were distributed
through a google form link and 210 collected online and 206 questionnaires were properly filled
and used for analysis while 4 returned incomplete. The Stratified sampling technique was used.
The study applied quantitative research approach and Cronbach Alpha was used for reliability
test. The overall practices of strategic management analysis findings show that the extent to which
strategic management practice which incorporates strategic formulation, strategic
implementation and strategic evaluation being applied by Ethio telecom is good, particularly the
highest score belongs to strategic formulation, which implies that Ethio telecom is doing better
in the environmental scanning to use as a basis for developing strategy, in generating and
selecting appropriate strategic actions and initiatives to achieve corporate mission and
objectives. Furthermore, Ethio telecom needs an improvement on inter functional plan alignment
and integration, in devising motivational scheme to ensure planned strategies effectively
implemented and on establishing a system based strategic performance monitoring. Generally,
the researcher expects that the findings of this research would be useful for Ethio telecom in
effectively formulating strategy, implementing and evaluation appropriately in order to achieve
a better organizational performance.