Effect of Strategic Sourcing on Organizational Performance: The case of MOHA Soft Drinks Industry S.C.

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Date

2019-06

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Addis Ababa University

Abstract

The purpose of this study is to examine effect of strategic sourcing on organizational performance, identify the gap, and to recommend improvement areas in the case of MOHA Soft Drinks Industry SC. In this study strategic sourcing is evaluated by supplier development, long term supplier relationship, effective procurement plan, and communication. Both descriptive and explanatory research design is employed. Primary data was collected from employees of MOHA Soft Drinks Industry SC. through structured questionnaires. Out of a total of 102 questionnaires distributed, only 87 (85.2%) complete responses were returned. Data were analyzed through descriptive statistical and inferential analysis methods. Employees of MOHA Soft Drinks Industry SC have agreed with supplier development, long term supplier relationship, effective procurement plan, and communication aspects of Strategic Sourcing practices of the company. From moderate to strong positive and significant correlation/relationship is observed between strategic sourcing and organizational performance. The multiple regression analysis results indicated that, unlike long term supplier relationship, the three strategic sourcing dimensions (supplier development, effective procurement plan, and communication) have positive and significant effect on organizational performance. Furthermore, 67.8% change in organizational performance is explained by those significant strategic sourcing dimensions. Finally, the study recommended MOHA Soft Drinks Industry SC has to reassess its long term supplier relationship and is suggested to improve its relationship with suppliers from simply buy-sale relationship to a modern supply chain relationship through establishing strategic or long term supplier relationship and continuous information sharing in order to minimize supply uncertainty which resulted in demand and supply mismatch

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Keywords

Supplier development, Long term supplier relationship, Effective procurement plan, Organizational performance

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