Role of Private Sector in Enhancing Tourism Development: The Case of Selected Star Hotels in Addis Ababa City Administration
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Date
2022-06
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Addis Ababa University
Abstract
The private sector are the key player for the development of one the country, the role of private hotels in enhancing tourism development is the main theme of this paper that has been addressing to investigate role for tourism development. The objective of this study is to critically assess and examine the role of the star rated hotels for tourism development in Addis Ababa. The study address five basic research questions: How much do the hotel industries contribute to the development of tourism in Addis Ababa? Do the hotels have enough professional quality of human power for the development of tourism in Addis Ababa? What is the role of promotion performed by the hotels for the tourism development in Addis Ababa? What is the role of providing quality hotel infrastructures facilities for tourism development in Addis Ababa? What are the main challenges of hotels for development of tourism in Addis Ababa? The researcher collected both qualitative and quantitative data from primary and secondary sources using questioners, interview, document review and personal observation. The collected data were presented and analyzed using tables, graphs and charts. Results: The study result shows that the star rated hotels had important contribution for tourism development of the city. Their role is in promoting tourist attraction sites of the city, build the image of the country, and attract tourists providing training for the staffs however the sector lack of well-trained hotel professional, limited government support and the policy problem affects the tourism development in the city. This study concludes that most of hotels specifically one, two and three star rated hotels have limited contribution for the development of tourism in Addis Ababa. It also concludes that there is skill gap existed in the hotels. Finally, the researcher recommends that, the concerning government body can formulate appropriate policy to enhance the participation and contribution of the private sector for the development of the country.
Keywords: Key words: private sector, hotel roles, tourism development