Effecting Strategic Change The Case of Commercial Bank of Ethiopia
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Date
2005-07
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Publisher
A.A.U.
Abstract
The Commercial Bank of Ethiopia has been taking various change initiatives in
the past. Despite the fact, there are no much visible successes in the eyes of
outsiders. The objective of the project thus was to see the basic strategic change
activities of the bank. Mainly, what specific strategic change measures have been
taken, and how they were effectuated are the issues. This is measured by major
changes in various operational and functional areas of the bank - such changes
as change in strategic planning process, product pricing, market segmentation,
technological change, and other major changes in functional areas are
considered. These parameters are taken from two change proposals that the
bank has implemented in the last ten years.
To this end, data was taken from various sources. Recommendations of
comprehensive audit project, strategic plans, annual performance reports and
evaluations are among the major ones used to have data for the purpose. It has
been further backed by interviewing of executives and other key staff in relation
to implementation. The data has been presented in comparative way. The
intended change, the bank's initiative to implement, the level of attainment as
reported has been put in parallel in a tabular form and modular approach is
used.
The analysis of facts showed that the bank has made progress in certain areas
but much more is left. Unaccomplished tasks are critical and strategic; and prove
it has failed to sufficiently prioritize the intentions; and suffered from
management capacity to do so. Such areas like IT, management capacitybuilding, slow decision process, and critical factors of intended change in
functional areas has not been acted upon.
Based on the findings, to focus in prioritizing, to enhancing change in IT, to
refocus on the implementation process, to improve the decision process, to
ensuring sustainability of changes, to build management capabilities through
training and practical exposure elsewhere, to monitor and get feedback on
implementation, to act on major change in HRM areas, are the main proposals
forwarded for sound effectuation of strategic change.
Description
In Partial Fulfillment of the Requirements of the Degree of Master of
Business Administration
Keywords
Effecting Strategic Change