Determinants of Purchase Intention of Pharmaceuticals Buyers: A Case Study of Ethiopian Pharmaceutical Supply Service, Addis Ababa,Ethiopia
| dc.contributor.advisor | Zelalem Bayisa (PhD) | |
| dc.contributor.author | Nuhamin Elias | |
| dc.date.accessioned | 2025-08-02T11:08:06Z | |
| dc.date.available | 2025-08-02T11:08:06Z | |
| dc.date.issued | 2024-10 | |
| dc.description.abstract | The aim of this study was to identify the elements affecting buyers' intention to purchase pharmaceuticals in EPSS Addis Ababa. The perceived quality, perceived price, and place of origin were conceptualised based on the literature to determine their impact on purchasing intention. Respondents were the buyers in the EPSS procurement department. At EPSS Addis Ababa, buyers were located using a census method. Through the use of questionnaires, data from primary sources were gathered. 96 percent questionnaires, were actually collected out of the 100 that were distributed for this study. The data were analysed using both descriptive and inferential approaches employing explanatory research procedures. The descriptive analysis made use of the frequency table, percentages, means and standard deviation. On the other hand, inferential analysis was carried out utilising the Pearson correlation and multiple regression data anaylisis. The result of the adjusted R square is 0.582, which demonstrates that 58.2 percent of purchase intention variation can be explained by the independent variables. Based on the statistical analyses, all variables namely Perceived quality and country of origin image have a positive relationship while perceived price has negative relationship with the buyers’ purchase intention. The researcher has drawn the following recommendations. The perceptions of price, quality, and country of origin have a beneficial impact on buyers' intentions to buy. According to this study result, marketing managers should assess how targeted consumers perceive quality, price, and the country of origin of the pharmaceuticals they are selling. They should also be extremely cautious about these perceptions. Key words: perceived quality, perceived price , country of origin image and purchase intension | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/6005 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | Determinants of Purchase Intention of Pharmaceuticals Buyers: A Case Study of Ethiopian Pharmaceutical Supply Service, Addis Ababa,Ethiopia | |
| dc.type | Thesis |