Psychological And Economic Factors Influencing Consumer Buying Behavior In The Selection Of Real Estate In Addis Ababa
| dc.contributor.advisor | Andualem, Getie (PhD) | |
| dc.contributor.author | Minyahel, Eyerus | |
| dc.date.accessioned | 2021-01-04T08:44:59Z | |
| dc.date.accessioned | 2023-11-04T14:08:37Z | |
| dc.date.available | 2021-01-04T08:44:59Z | |
| dc.date.available | 2023-11-04T14:08:37Z | |
| dc.date.issued | 2020-06 | |
| dc.description.abstract | An understanding of consumer behavior is essential in planning and programming the marketing system. Housing is the layout and development of residential units in which people can live in pleasant, peaceful, sustainable and healthy surrounding with social, cultural and recreational facilities and communities maintaining a decent life, a vibrant local economy and a healthy community. It is a social unit planned on neighborhood or community Principles and is an integral part of the nation’s economic development. The objective of this study is to determine the psychological and economic factors that influence the consumer buying behavior in the selection of real estate in Addis Ababa. The theory explained various consumer behavior models and their arguments. A quantitative research design has been selected as the most suitable method to collect the data from the targeted respondents for this study. A response of 390 sets of questionnaires has been distributed and 382 questions were received from the respondents. Descriptive frequency and percentage have been conducted to explore the demographic characteristics of the target respondents. Using Multiple Linear Regression model, this research is useful to examine the relationship between the independent variables to the dependent variable (consumer behavior) after meeting all the given assumptions successfully. Statistical Package for Social Science (SPSS) version 22 was used to generate the actual results. The result has identified that motivation, attitude, family income and saving as a basic influencing factors and examines each factor on the extent of their effect on consumer buying behavior while selection real estate. The finding reveled that all considered variables had a positive significant effect except motivation | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/24539 | |
| dc.language.iso | en_US | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | consumer Behavior | en_US |
| dc.subject | Psychological factor | en_US |
| dc.subject | Economic factor | en_US |
| dc.title | Psychological And Economic Factors Influencing Consumer Buying Behavior In The Selection Of Real Estate In Addis Ababa | en_US |
| dc.type | Thesis | en_US |