Effect of Organizational Culture on Crisis Management Practices in Hospitality Industry: Evidence from Star Rated Hotels in Addis Ababa
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Date
2022-06
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Addis Ababa University
Abstract
The tourism and hospitality industry is a fast-growing industry in Ethiopia. The main objective of this study was to analyze the consequences of organizational culture on the crisis management practices of star-rated hotels in Addis Ababa. The general managers or delegated general managers were the themes of the study. The target population for this study was consisting of 138 hotels and therefore the unit of analysis was general managers or delegated general managers in the star-rated hotels. So as to deal with the target of the study primary data were collected from 91-star-rated hotels through a questionnaire. An in-depth interview was made with four hotel expertise. The primary instrument for data collection during this research was an interview and a structured questionnaire. Thus, organizational culture was measured using the measurement dimension adapted from the Denison organizational culture survey. The instruments have four sub-scales, measuring the four main cultural traits namely: involvement, consistency, adaptability, and mission. Additionally, data regarding crisis management was gathered using questionnaires. This cross-sectional data was analyzed and interpreted through Pearson Correlation and regression analysis used to see the link and also the effect of the two variables by using SPSS 20. The data were analyzed using descriptive and inferential statistics helpful to spot and describe how the independent variables (organizational culture) affect dependent variables (crisis management) and lastly to allow some recommendations supported the findings from the analysis. Major findings were interpreted supported the results of the analysis. apart from the info gathered from interviews, all data was analyzed using SPSS and also the study was descriptive; hence, it had been analyzed in terms of mean, standard deviation, and matrix.to test the connection between the organizational culture and crisis management the researcher conducted correlation and multivariate analysis, Accordingly, it's found that there's a major positive relationship between the identified cultural dimensions (Involvement, Consistency, Adaptability, and Mission) and crisis management. To further assess the effect of organizational culture on crisis management, a multiple linear regression analysis was conducted and indicated that had a significant relationship with crisis management measures, since the p-value for F-statistics (0.000) was less than the significance0.05.
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Organizational Culture, Star Hotels, Crisis Management, Addis Abeba.