Factors Influencing Usage of Mobile Banking in Addis Ababa, Ethiopia
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Date
2016-05
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Addis Ababa University
Abstract
The purpose of this study is to investigate factors influencing the usage of mobile banking in
Ethiopia. The study tries to build on two widely used models for technology adoption, the
Technology Acceptance Model (TAM) and Innovation Diffusion Theory and to identify factors
influencing customer's usage of mobile banking. A research model uses the TAM model and IDT
model by integrating perceived risk, trust and awareness into the established models. This study
was conducted based on the data gathered from customers of Commercial Bank of Ethiopia and
United Bank in Addis Ababa, Ethiopia. Survey was conducted using questionnaire. Out of 400
questionnaires that have been distributed, 383 were usable. The analysis of the data was done
with the help of the SPSS and EViews. The research results found relative advantage,
compatibility, perceived trust, perceived usefulness, and perceived risk as major influencing
factors for mobile banking adoption whereas perceived ease of use and awareness were found
to have insignificant effect on mobile banking usage for bank customers located in Addis
Ababa, Ethiopia. The study recommended banks to consider investing in campaigns and
arranging information sessions to demonstrate the features of mobile banking services, and its
benefits over traditional channels.
Keywords: Mobile banking Usage, TAM, IDT, Perceived Trust, Perceived risk, Awareness
Description
Keywords
Mobile banking Usage, Tam, Idt, Perceived trust, Awareness, Perceived risk