Practice of Peace Journalism in Ethiopian Media: In the Case of Ethiopian Broadcasting Corporation

No Thumbnail Available



Journal Title

Journal ISSN

Volume Title




The history of Ethiopia and conflict has a long tied relationship. Following this many casualties, destructions, deaths have been recorded. The cause of conflicts may be political, economic, or religion driven. Recently those conflicts were provoked through media intentionally or unintentionally. Now a day‟s media is expected beyond the traditional excepted role of media, like advocacy, entertainment, information or infotainment. Therefore this study designed to evaluate the extent of the practice of peace journalism in Ethiopian media in the case of the Ethiopian Broadcasting Corporation. To meet the main objectives of the Thesis, three main research questions wereset. To what extent the coverage of EBC News dominated whether peace or war journalism approaches during conflict reporting? Is there any tendency to exercise peace journalism in Ethiopia as an alternative media approach? What is the implication of the Media towards using or not using the concept of peace Journalism in reporting conflict? In this study, quantitative content analysis has been employed y to answer the research questions and following the result with sequential research design qualitative presentation used to answer why Questions through interview with News Editors. , Ethiopia Broadcasting Corporation (EBC) is subject of the study with the sample taken During October 25/2013 E.C unto November 24/ 2013 E.C.During the time frame, 90 (3 news stories each day) News stories were selected to be studied.Framing theory and Johan Galtung classification of elements of Peace Journalism and War Journalism have been taken as a theoretical framework.The study found reports are more focused on visible effects of the war over invisible effects of the war. The reports dominantly take officials as news sources and press releases from the Government officials, which mean the approach was elite oriented, not people-oriented. Then News reports reverberate differences of parties not maintain agreement by mentioning common grounds. In the criteria of the depth of the report, many reports are paying attention to here and now stories over addressing the Causes and consequences of war. And also the following style dichotomizes the Good and bad, which is the identity of the war Journalism Approach. The concerns of the stories majorly focus on two-part rotations and partisan which means lean to one side and about worried about the winning of one side which is known as „‟Zero-sum‟‟ orientation, reports are not trying to foster „‟win-win Approach of both parties. Related to language usage, reports are not trying to avoid victimizing, demonizing, and emotive languages on the reverse they are using it frequently. Generally, the reports were dominantly traditional war Journalism approach oriented. Bylooking at the overall findings, the study also sketches out the likely useful and theoretical suggestionsin the Ethiopian media, and the media and conflict reporting.



War journalism, Peace journalism, Framing, conflict reporting