Assessing the Participation of Public Sector Employees in Domestic Tourism Practices: The Case of Civil Servants in Gullele Sub City, Addis Ababa
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Date
2020-06
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Addis Ababa University
Abstract
As saying goes for tourism industry to become successful, domestic and international tourismneed to
complement each other. But domestic tourism practice in Ethioia has beennearly non-existent, with
local residents mainly visiting friends and relatives. The study aimed to assessingthe participation of
public sector employees in domestic tourism practicesin Gullele Sub City, Addis Ababa, Ethiopia.
The research employed a mix of qualitative and quantitative approach. Both primary and secondary
sources of data that includes questionnaires (280 respondents), key informant interviews and
documents analysis were used. The analysis followed descriptive designwith the themes emerging
through qualitative and quantitative data. The researcher also adapts both probability and nonprobablity types of sampling methods to select research respondents. Data was analyzed and the
research found that there was a very poor participation in domestic tourism practices among the
public sector employees. This data was analyzed using both exploratory and descriptive. The results
obtained from this research revealed that, more men visited domestic tourist attraction sites than
women. The age group of 18 – 30 was the most active participant in domestic tourism practices.
Economic issues such as low monthly income was indicated as the main constraint (58.3%) affecting
the growth of domestic tourism, followed by lack of time, lack of habit to travel for leisure and
awareness level on domestic tourism. Additionally public employees participation in domestic
tourism has more also influenced by the socio-cultural attributes such as religion, cultural festivals,
family condition, attitude, art and historical attractions (e.g., monuments, historical buildings,
museums and art galleries). Furthermore, geographic/spatial issues included transport accessibility
(in relation to topography and transport services), distance of tourism attractions, infrastructure
availability (accommodation, internet, information facilities, etc.) and climate condition affected the
employee’s participation on domestic tourism practices. Hence, the Ministry of Culture and Tourism
need to exert more efforts, and apply combination of approaches in promoting and marketing
domestic tourism practices among public sector employees of Gullele SubCity
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Keywords
Participation in Domestic Tourism Practices, Public Sector Employees, Gullele Sub City, Addis Ababa,Ethiopia.