Assessing the Participation of Public Sector Employees in Domestic Tourism Practices: The Case of Civil Servants in Gullele Sub City, Addis Ababa

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Addis Ababa University


As saying goes for tourism industry to become successful, domestic and international tourismneed to complement each other. But domestic tourism practice in Ethioia has beennearly non-existent, with local residents mainly visiting friends and relatives. The study aimed to assessingthe participation of public sector employees in domestic tourism practicesin Gullele Sub City, Addis Ababa, Ethiopia. The research employed a mix of qualitative and quantitative approach. Both primary and secondary sources of data that includes questionnaires (280 respondents), key informant interviews and documents analysis were used. The analysis followed descriptive designwith the themes emerging through qualitative and quantitative data. The researcher also adapts both probability and nonprobablity types of sampling methods to select research respondents. Data was analyzed and the research found that there was a very poor participation in domestic tourism practices among the public sector employees. This data was analyzed using both exploratory and descriptive. The results obtained from this research revealed that, more men visited domestic tourist attraction sites than women. The age group of 18 – 30 was the most active participant in domestic tourism practices. Economic issues such as low monthly income was indicated as the main constraint (58.3%) affecting the growth of domestic tourism, followed by lack of time, lack of habit to travel for leisure and awareness level on domestic tourism. Additionally public employees participation in domestic tourism has more also influenced by the socio-cultural attributes such as religion, cultural festivals, family condition, attitude, art and historical attractions (e.g., monuments, historical buildings, museums and art galleries). Furthermore, geographic/spatial issues included transport accessibility (in relation to topography and transport services), distance of tourism attractions, infrastructure availability (accommodation, internet, information facilities, etc.) and climate condition affected the employee’s participation on domestic tourism practices. Hence, the Ministry of Culture and Tourism need to exert more efforts, and apply combination of approaches in promoting and marketing domestic tourism practices among public sector employees of Gullele SubCity



Participation in Domestic Tourism Practices, Public Sector Employees, Gullele Sub City, Addis Ababa,Ethiopia.