The Contribution Of Corporate Social Responsibility On Brand Equity: The Case Of Bank Of Abyssinia

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Addis Ababa University


This study was conducted with an objective of identifying contribution of corporate social responsibility on brand equity in bank of Abyssinia. To address this objective, economic, legal, ethical and philanthropic responsibilities were used as independent variables. This study used both descriptive and explanatory research designs. Purposive and random sampling methods were used. Data were collected from primary sources through questionnaire analyzed through both descriptive and inferential methods. The descriptive analysis was conducted by using mean and standard deviation. On the other hand, inferential analysis was conducted by using linear regression method by using OLS method. This study has identified the significant effect of the all independent variables used in the study. Based on the findings the researcher recommends that bank to improve corporate social responsibility to increase the band equity.



corporate social responsibility, brand equity