Factors Affecting Customers Satisfaction of Electronic Hailing Services in Addis Ababa, Ethiopia
| dc.contributor.advisor | Mulugeta Gebremedhin (PhD) | |
| dc.contributor.author | Yenatfanta Agegnehu | |
| dc.date.accessioned | 2024-01-29T09:53:32Z | |
| dc.date.available | 2024-01-29T09:53:32Z | |
| dc.date.issued | 2023-04 | |
| dc.description.abstract | The main purpose of this study is to identify the factors affecting customers’ satisfaction of E hailing services in Addis Ababa, Ethiopia. The research gathered questionnaire via google form from 216 respondents who were selected using a purposive sampling to select most recurrent clients for the data synthesis. The collected data was analyzed employing parametric statistical correlation, regression analysis. In general, the results indicated the presence of a significant positive relationship between two of the independent variables, i.e. Service quality, trust (security) and a negative relationship between Price and customer satisfaction. However, among all the variables, Trust has the most effect on customer satisfaction of e hailing users. This finding suggests E hailing service providers to focus on price and trust (security) of E-hailing services because both factors have more significant influence on the customer satisfaction. This result benefits to e hailing service providers may refine their understanding of the factors that have the most impact on customer satisfaction. Future researchers can consider other variables to study the customer satisfaction of E hailing services in Addis Ababa, Ethiopia | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/1477 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.subject | E-hailing | |
| dc.subject | Price | |
| dc.title | Factors Affecting Customers Satisfaction of Electronic Hailing Services in Addis Ababa, Ethiopia | |
| dc.type | Thesis |