Factors Affecting Customers Satisfaction of Electronic Hailing Services in Addis Ababa, Ethiopia

dc.contributor.advisorMulugeta Gebremedhin (PhD)
dc.contributor.authorYenatfanta Agegnehu
dc.date.accessioned2024-01-29T09:53:32Z
dc.date.available2024-01-29T09:53:32Z
dc.date.issued2023-04
dc.description.abstractThe main purpose of this study is to identify the factors affecting customers’ satisfaction of E hailing services in Addis Ababa, Ethiopia. The research gathered questionnaire via google form from 216 respondents who were selected using a purposive sampling to select most recurrent clients for the data synthesis. The collected data was analyzed employing parametric statistical correlation, regression analysis. In general, the results indicated the presence of a significant positive relationship between two of the independent variables, i.e. Service quality, trust (security) and a negative relationship between Price and customer satisfaction. However, among all the variables, Trust has the most effect on customer satisfaction of e hailing users. This finding suggests E hailing service providers to focus on price and trust (security) of E-hailing services because both factors have more significant influence on the customer satisfaction. This result benefits to e hailing service providers may refine their understanding of the factors that have the most impact on customer satisfaction. Future researchers can consider other variables to study the customer satisfaction of E hailing services in Addis Ababa, Ethiopia
dc.identifier.urihttps://etd.aau.edu.et/handle/123456789/1477
dc.language.isoen_US
dc.publisherAddis Ababa University
dc.subjectE-hailing
dc.subjectPrice
dc.titleFactors Affecting Customers Satisfaction of Electronic Hailing Services in Addis Ababa, Ethiopia
dc.typeThesis

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