A Study of Health Communication Practice to Reduce Maternal and Child Mortality in the rural areas of the Amhara Region: Baso liben Woreda in Focus
| dc.contributor.advisor | Simon, Gebremedhin (PhD) | |
| dc.contributor.author | Getachew, Haimanot | |
| dc.date.accessioned | 2018-06-28T12:13:44Z | |
| dc.date.accessioned | 2023-11-08T13:37:36Z | |
| dc.date.available | 2018-06-28T12:13:44Z | |
| dc.date.available | 2023-11-08T13:37:36Z | |
| dc.date.issued | 2013-06 | |
| dc.description.abstract | As a core component of the broader health system, Health Extension Program (HEP) focuses on the household and community that calls for coordinated action at all levels (FMOH, 2007). This study focused on the health communication strategies used by health extension program workers to reduce maternal and child mortality rate in the rural areas, with an emphasis on whether these strategies were effective in promoting participation and creating awareness among the rural communities in the Baso liben Woreda. This was chosen purposively as case study area because it is one of the woredas with high child and maternal mortality rate. Six kebeles (three out of 12 ‘Weyina Dega’ kebeles) and three of 11 ‘Qola’ kebeles) were purposively selected for the study. Qualitative methods were used for data collection. Accordingly, from the selected kebeles, in-depth interviews were conducted with 13 women from the FGD, six HEWs and three key informants and six FGD sessions of the health army group (one-to-five), one in each kebele. All the data were transcribed. Based on the participatory communication model as a theoretical framework, the data was analyzed. The analysis indicated health extension program depended on interpersonal communication, team communication, and door to door communication and team communication strategies. Among those methods of communications, interpersonal communication had a better acceptance by the community and the health extension practitioners. In the case of community participation even through the Ministry of Health Bureau implemented a participatory development process as set out in the policy documents participation of the community horizontal communication. However, it was found out that in the study area, the top down communication was more predominantly used. Men were not included in the communication. Finally, it was recommended that gender based health army group should be restructured including both men and women in order to help raise men’s awareness. | en_US |
| dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/4672 | |
| dc.language.iso | en | en_US |
| dc.publisher | Addis Ababa University | en_US |
| dc.subject | Maternal and Child Mortality in the rural areas | en_US |
| dc.title | A Study of Health Communication Practice to Reduce Maternal and Child Mortality in the rural areas of the Amhara Region: Baso liben Woreda in Focus | en_US |
| dc.type | Thesis | en_US |