Study of Perceptions of A.A. Diocese Members on Communication Practice of Ethiopian Orthodox Tewahido Church, (EOTC)
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Date
2019-07
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Addis Ababa University
Abstract
The Ethiopian Orthodox Tewahedo Church is one of the ancient and numerically the
largest of the five Oriental Orthodox Churches and the church as an organization has a
day to day communication with different publics which are affected directly or indirectly.
As participant of different social and developmental actors the church do have connection
with local and international publics and many Medias focuses on the heritages and rituals
of the church. To this end this study focused at how the church members perceive about
the PR practice of EOTC in the professionalization endeavor of the country PR. In
addition, the institutional set up of EOTC in regard to PR and the strength and weakness
of communication strategy and practice the church has and how the church address its
publics with the Strategies EOTC follow to reach its publics were also assessed in Addis
Abeba diocese by applying qualitative data.
The study prevails the church has PR tradition that basis from the Holy bible and it can
be generalized that research participants perceive EOTC has great impact in the PR
endeavor of the country and can play paramount importance if modernizing its PR in line
with Ethiopian socio-cultural and economic development
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Diocese