Factors affecting the success of startup business in Addis Ababa.
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Date
2024-10-08
Authors
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Journal ISSN
Volume Title
Publisher
A.A.U
Abstract
Purpose of the study
The Purpose of the study was to investigate the relationship between factors(human capital,
Financial capital, cultural factor, social factor and government policy) and success of startup
business in Addis Ababa..
Design/methodology/approach
The research framework was investigated using a self administrative questionnaire. Based on
simple random sampling technique, 219 employees were selected from beU delivery and Gebeya
analyzed by using SPSS version 27.
Findings
Evidence from the study showed that the study variables (HC, FC, SF, GP) significantly
influenced success of startup business but CF has found insignificant result.
Practical Implications
To make these factors add value to the increase success, startups have to use them in structure,
processes and culture.
Originality/value
Prior research has focused mostly on direct relationships; the current work builds the
combination of contingency and RBV theory by considering the empirical explanation of
strategic orientation dimensions and environmental turbulence. Additionally, the study also
contributes significantly to strategic orientation and organizational performance literature.