The Critical Factors Affecting Supply Chain Management in the Brewery Industry
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Date
2016-06
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Addis Ababa University
Abstract
The major objective of this study was to explore the Critical Factors Affecting Supply Chain
Management in Brewery Manufacturing firms in Ethiopia. The research design was used to
investigate the factors that affect the supply chain management in brewery industry in Ethiopia. Hence,
this study used quantitative and qualitative research design (a mixed research). The relationship of
factors, production scale and product quality has a less correlation with supply chain integration
(r=0.341) and a moderate correlation with customer focus and innovation (r= 0.479) and a strong
correlation with marketing and distribution (r = 0.724). The chi-square for the factor called
production scale and product quality was 3.379 and the significant level was 0.066 (insignificant).
The factor called supply chain integration had a chi-square test of 3.379 (sig: 0.066) and indicates
insignificant value. The chai-square result of customer focus and innovation showed as 5.586 with
sig blow 0.05 (0.018) indicated customer focus and innovation was a determinant factor that had a
relationship in the supply chain management important in Ethiopia brewery industry. A very low
chi-square result was registered on marketing and distribution and it was expressed as marketing
and distribution was not a determinant factor. The breweries companies in Ethiopia may identify
the portfolio of key initiatives that will help transform their traditional supply chain into a demand-
driven value network
Key Words: Key Words: Organizational performance, Supplier, Supplier Relation
Management
Description
Keywords
Organizational performance; supplier; supplier relation management