Public Private Partnership in City Development: a Strategic integrated Communication Framework for Sheger Smart City Projects
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Date
2024-05
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Addis Ababa University
Abstract
This study investigates the enhancement of public-private collaboration in the development of the Sheger Smart City by proposing a comprehensive multi-stakeholder communication framework.
The research aims to identify critical communication gaps, evaluate their impact on collaboration among stakeholders, and analyze the challenges faced in attracting both domestic and international investors to the project. A mixed-methods approach was employed, engaging a diverse range of stakeholders, including representatives from the city administration, private investors, local communities, and regulatory bodies. Data collection methods comprised structured questionnaires, focus group discussions, and semi-structured interviews to gain a holistic understanding of the communication dynamics at play.
The findings reveal that the Sheger Smart City Project is plagued by significant communication challenges, characterized by unclear messaging, unreliable communication channels, and a lack of a well-defined strategic communication framework. These deficiencies have resulted in confusion, operational inefficiencies, and a notable decline in private sector engagement. Although the city administration has initiated several efforts to enhance communication—such as public engagement programs and overseas promotional visits—these measures have not sufficiently addressed the underlying communication gaps. Additionally, the project encounters difficulties in attracting investments due to factors including internal resistance to change, a shortage of skilled personnel, and a lack of clarity regarding the potential benefits associated with private sector involvement.
The absence of a dedicated communication strategy for public-private partnerships (PPPs) further exacerbates these issues, creating a disconnect between the city administration and potential investors. Contributing factors include information blackouts, untrustworthy communication channels, and a pervasive lack of transparency, all of which foster investor hesitation and reluctance to engage.
In response to these challenges, this study recommends the development of a robust communication framework tailored to the needs of the Sheger Smart City. This framework should encompass the establishment of a dedicated project website, the use of verified social media platforms, and proactive engagement through traditional media channels, such as community radio, television, and public forums. Furthermore, targeted training programs and workshops are essential to bridge existing skill gaps and build trust among stakeholders. Implementing this integrated communication strategy is expected to facilitate effective public-private partnerships, significantly enhance collaboration among stakeholders, and contribute to the overall success of the Sheger Smart City Project. This framework also aims to serve as a model for similar urban development initiatives in other contexts.
Keywords: Public-private partnerships (PPP), city development, integrated communication framework, Sheger Smart City, stakeholder engagement, strategic communication.