The Effect of Green Innovation on Smes' Competitive Advantage: Exploring The Mediating Effect of Green Organizational Capabilities
| dc.contributor.advisor | Demeke Chimdessa (PhD) | |
| dc.contributor.author | Getachew Hussen | |
| dc.date.accessioned | 2024-03-11T12:06:05Z | |
| dc.date.available | 2024-03-11T12:06:05Z | |
| dc.date.issued | 2024-03-04 | |
| dc.description.abstract | Environmental damage is a crucial challenge that businesses, especially Small and Mediumsized Enterprises (SMEs) in developing countries like Ethiopia, face today. However, green innovation is emerging as a promising solution to address the public's concerns about global environmental issues. This innovation has also become a critical aspect of quality manufacturing SMEs development. Despite this, SMEs usually prioritize economic performance over environmental concerns. To enhance their competitive advantage, SMEs need to implement green innovation as a intentional move. This study aims to comprehensively identify the factors that influence the outcomes of implementing green innovation in SMEs to enhance their competitive advantage. The study also looks at the role of green organizational capabilities as a mediator between green innovation and SMEs' green competitive advantage. The research used a quantitative approach to test the hypotheses, and SmartPLS 4.4 software was utilized for data analysis. Random sampling was used for data collection, and a survey was administered to 294 manufacturing SMEs in Addis Ababa, Ethiopia. Over two months, 350 questionnaires were distributed to these SMEs' general managers, heads of departments, operational employees, and others, and 294 were returned for analysis. The findings confirm that green innovation positively contributes to SME competitive advantage, and green dynamic capability is a mediating variable between green innovation and SMEs' competitive advantage. Additionally, all organizational capabilities, including green human capital, green market orientation, green dynamic capability, and operational capability, positively and significantly contribute to green innovation. Therefore, adopting green innovation encourages entrepreneurs to not only fulfil their social and environmental responsibilities but also pursue economic benefits for their SMEs. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/2262 | |
| dc.language.iso | en_US | |
| dc.publisher | AAU | |
| dc.title | The Effect of Green Innovation on Smes' Competitive Advantage: Exploring The Mediating Effect of Green Organizational Capabilities | |
| dc.type | Thesis |