“Assessing the Public Relations Practice and challenges of Ethiopian Meteorology Institute”
| dc.contributor.advisor | Abdulaziz Dino (PhD) | |
| dc.contributor.author | Fekadeab Alemayehu | |
| dc.date.accessioned | 2024-08-29T08:33:15Z | |
| dc.date.available | 2024-08-29T08:33:15Z | |
| dc.date.issued | 2024-06 | |
| dc.description.abstract | This study assesses the public relations (PR) practices and challenges faced by the Ethiopian Meteorology Institute (EMI). The general objective is to evaluate the current state of PR in EMI, while the specific objectives include examining the PR tools used by practitioners, assessing the effectiveness of these practices, and identifying the challenges encountered. A descriptive research design was adopted, utilizing stratified random sampling to ensure representation across EMI's diverse departments. Data collection involved both primary and secondary sources, and a mixed-methods approach was used for analysis. Quantitative data were analyzed using SPSS, while qualitative data from interviews were interpreted thematically. Findings reveal that EMI employs various PR tools, such as social media, press releases, newsletters, and community events, consistent with global best practices. However, the effectiveness of these tools is perceived as low, with significant internal communication issues identified. Challenges hindering EMI's PR practices include the lack of a formal PR strategy, resource constraints, poor internal communication, and external barriers such as public distrust, limited media coverage, language barriers, and misinformation. The study recommends establishing a formal PR strategy, improving internal communication, building strong media relationships, addressing language barriers, combating misinformation, and investing in continuous professional development for PR staff. Implementing these recommendations can enhance EMI's PR effectiveness, ensuring that crucial weather information reaches the public, thereby contributing to a more resilient Ethiopia. | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/3439 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.subject | Ethiopian Meteorology Institute | |
| dc.title | “Assessing the Public Relations Practice and challenges of Ethiopian Meteorology Institute” | |
| dc.type | Thesis |