The Practices, Challenges & Performance Of Supply Chain Management Of Sheraton Addis Hotel By
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Date
2020-05
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Addis Ababa University
Abstract
The main objective of the study was to assess the practice, identify the challenges, and measure
the supply chain management performance of Sheraton Addis hotel. The purpose of supply chain
management is to reduce costs, introduce innovative products, make the operations run
smoothly, meet uncertain demand with rapidly delivery and satisfy customers in order to
increase revenue, allowing businesses to confront the competitive market. The study adopted
qualitative research approach, and used descriptive & explanatory research design. The data
was analyzed using both descriptive and inferential statistics. Primary data was collected from
Sheraton Addis hotel associates using pre-tested and self-administered questionnaire. The
researcher used census method, as the numbers of respondents were 41 and collected all the
data accordingly. Statistical package for social science version 26 software was used to analyze
the data. According to the findings of the study both the supply chain management practice and
performance of Sheraton Addis hotel found to be influential or very good. The correlation
between aggregated factors affecting the supply chain management and supply chain
management Performance of Sheraton Addis Hotel also found to be positive and significant. The
multiple regression analysis result also discovered that from the eight independent variables
only environmental uncertainty found to be significant to affect the supply chain management
performance of Sheraton Addis hotel. The researcher also recommended that Sheraton Addis
should make every effort to advance its supply chain management, mitigate the main internal
and external challenges and improve the supply chain management performance so as to be
competitive enough in the hotel industry.
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Keywords
Supply Chain Management, SCM Practice, SCM Challenges, SCM Performance