The Analysis of the Practice and Challenges of Media Monitoring in FDRE Ministry of Finance
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Date
2021-11
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Addis Ababa University
Abstract
This research paper analyzes the practice and challenges of media monitoring activity in FDRE Ministry of Finance. To study this, mixed-method research approach was applied. Based on this, a total of 30 employees were selected from the Ministry of Finance. Among these selected employees, 22 of them were from different Directorates that are core processes for the Ministry, and 8 of them were from the public Relations and Information Directorate of the Ministry and a total of 26 respondents gave their feedback. The selection was made purposefully considering the relationship and relevance that respondents have concerning the issue. To conduct the study questionnaires were distributed and analyzed qualitatively, and in-depth interviews were conducted with staff members of the Public Relations and Information Directorate. Besides these the Media monitoring report of the Public Relations and Information Directorate was analyzed.
The result revealed that media monitoring activity is practiced in the Ministry. The finding also showed that media monitoring activity and its report focused mainly on print media. Furthermore, the activity is practiced mainly to give correction for wrong media mentions. Lack of setting clear objective to media monitoring activity, longer time it takes to monitor media and poor quality of media monitoring report were seen as challenges.
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challenges of media monitoring