Examining the Effectiveness of E-Learning: The Case of Ethiopian Airlines

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Organizations are investing a lot for the implementation of e-learning to train their staff effectively and efficiently. Ethiopian Airlines also implemented e-learning system back in 2011 to train its globally dispersed staff. However, there was no any system to measure the satisfaction and perceived learning of the e-learning participants. This study investigated the key factors affecting the level of satisfaction and perceived learning of e-learning participants at Ethiopian Airlines. The study identified 8 key factors that determine the effectiveness of e-learning and formulated a model based on literature review. Structural Equation Modeling (SEM) was used to assess the validity and reliability of the measurement items and the interrelationships amongst the factors. A total of 1280 valid responses were received from e-learning participants who have completed at least one online course in the last two years from January 1, 2018 to December 31, 2020. These responses were used to examine the measurement and the structural model of the SEM. SMARTPLS 3.0 software was used as a main analysis tool for the structural equation modeling. The results indicated that all of the measurement items were valid and reliable to proceed with the investigation of the structural model. The study findings along with its model validation test results show that the model has a substantial predictive power to measure e-learning systems effectiveness. The study contributed to theory and practice by providing a valid and reliable model to measure the effectiveness of e-learning systems in businesses, educational institutions and other similar organizations



E-learning effectiveness, key factors for e-learning effectiveness