Assessment of Brand Preference of International Vs Local Mobile Phone Brands The Case of Addis Ababa University School of Commerce Students
dc.contributor.advisor | Berhanu, Mehret (Assistant Professor) | |
dc.contributor.author | Asaminew, Amdemichael | |
dc.date.accessioned | 2021-06-08T06:44:32Z | |
dc.date.accessioned | 2023-11-04T14:10:53Z | |
dc.date.available | 2021-06-08T06:44:32Z | |
dc.date.available | 2023-11-04T14:10:53Z | |
dc.date.issued | 2014-05 | |
dc.identifier.uri | http://etd.aau.edu.et/handle/123456789/26735 | |
dc.language.iso | en_US | en_US |
dc.publisher | Addis Ababa University | en_US |
dc.subject | Brand | en_US |
dc.subject | Brand Preference | en_US |
dc.subject | Brand Equity | en_US |
dc.title | Assessment of Brand Preference of International Vs Local Mobile Phone Brands The Case of Addis Ababa University School of Commerce Students | en_US |
dc.type | Thesis | en_US |