Examine The Influence of Ride Hailing Service on Mode Choice Behavior Among Commuters in Addis Ababa
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Date
2024-10
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Addis Ababa University
Abstract
This research examines the influence of ride-hailing services on public transport mode choice among commuters in Addis Ababa, Ethiopia, including both car owners and non-car owners (NCOs). As transportation systems evolve in urban areas, understanding how ride-hailing services impact the choices of all commuters is critical for developing a competitive and efficient public transport (PT) system. The study focuses on identifying the factors that drive commuters' preferences between ride-hailing services and PT, with a specific emphasis on NCOs during the modeling process, as they are more likely to shift to the newly proposed PT system.
The analysis employs Chi-Square and Weibull methodologies to investigate the relationships between socio-demographic variables, service attributes, and mode choice behavior. These techniques allow for a comprehensive evaluation of commuter behavior and the timing or likelihood of mode shifts. Chi-Square analysis assesses the association between categorical variables, such as income, age, and ride-hailing preferences, while Weibull analysis examines time-to-event data, providing insights into the transition between transportation modes over time.
The primary objective of the research is to develop a competitive public transport proposal that integrates the convenience and technological features of ride-hailing services, such as Time savings, comfort, and security and safety, while retaining the affordability and broad accessibility of traditional PT. The study aims to:
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Examine the overall impact of ride-hailing services on commuters' mode choice behavior: Analyze how ride-hailing services have influenced transportation preferences across all commuter segments.
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Identify the factors that drive the growing preference for ride-hailing services: Explore why commuters are increasingly opting for ride-hailing over PT, particularly focusing on key service attributes such as comfort and convenience.
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Narrow focus to NCOs for the mode shift analysis: Assess why NCOs are more likely to transition from ride-hailing services to the proposed PT, given that they do not have the option of private car use.
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Leverage Chi-Square and Weibull analysis: Apply these methods to evaluate relationships among variables and predict mode shift tendencies effectively.
The findings of this research aim to provide actionable recommendations for policymakers and urban transport planners to enhance PT services and make them more competitive with ride-hailing options. By addressing the needs of NCOs and incorporating the technological advantages of ride-hailing services, this research proposes a public transport system that can effectively meet the needs of diverse commuter groups in Addis Ababa.
Keywords: Ride-hailing services, public transport, mode choice behavior, Chi-Square, Weibull analysis, affordability, safety, competitive public transport, urban transportation, Addis Ababa.
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Keywords
Ride-hailing services, public transport, mode choice behavior, Chi-Square, Weibull analysis, affordability, safety, competitive public transport, urban transportation, Addis Ababa.