Determinants of Roasted and Ground Coffee Export Performance in Ethiopia
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Date
2023-06-05
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A.A.U
Abstract
Studying about determinants of export performance is one interesting area of researches in
business management studies everywhere in the world. Although some related researches have
been conducted in the case of Ethiopian coffee export performance, I could not found researches
that are related to the roasted coffee export performance. This research, thus, aims to address
this gap by studying the determinants of roasted and ground coffee export performance in
Ethiopia. The factors that are assumed to determine export performance were extracted from
various prior researches as internal and external factors. These factors mainly discussed in prior
researches based on the resource based view (RBV) and institutional based view (IBV) as
internal and external factors in their respective order. Both the internal and external factors
consist three composite variables as explanatory variables. The study tries to analyze the
relationship of the determinant factors and export performance by taking data from 54 firms out
the total 67 actively working firms. A multivariate regression analysis has been conducted to
investigate the relationship of the independent and dependent variables in model 1 and
moderated by the years of export experience in model 2. From the analysis it is found that in
model 1 firm characteristics from the internal factors and domestic market characteristics from
the external factors found to have a significant positive relationship with export performance of
the firms. In model 2, where the analysis is moderated by export experience of the firms, it is
found that the moderator variable found to be significant in determining the export performance
and domestic market characteristics remains significant determinant of export performance of
firms. The other variables found to be insignificant in determining export performance of firms
in roasted and ground coffee export industry of Ethiopia.
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Keywords
Determinant Factors, Roasted Coffee, Export Performance, Ethiopia