The Impact of Social Media on Travel Industry: The case of selected tour operators in Addis Ababa
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Date
2018-11-14
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Addis Ababa University
Abstract
This thesis entitled “the impact of social media to attract customer” aim
to assess the role social media plays in promoting tourism industry in Ethiopia.
It has the objective of assessing the impact of social media to attract tourists in
Ethiopia and forward possible ways to promote the Ethiopian tourism sector
using internet and social media. The research uses descriptive method
following both qualitative and quantities approaches. Research data were
collected from both primary and secondary sources through survey
questionnaires and interview. A total of 20 tour operators and 80 tourists were
selected using purposive sampling and data obtained from those samples were
analyzed using simple statistical methods such as average, percentage and
ratio analysis. Based on the analysis major findings were outlined, conclusions
drawn and recommendations forwarded to utilize the social media for
promoting tourism sector in Ethiopia.
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Keywords
social media, Ethiopian tourism