The Effectiveness of Brand positioning on Customer Loyalty In The case of TEBITA Ambulance and Pre-Hospital EMS
| dc.contributor.advisor | Temesgen Belayneh (PhD) | |
| dc.contributor.author | Leule Yohannes | |
| dc.date.accessioned | 2025-08-02T11:07:08Z | |
| dc.date.available | 2025-08-02T11:07:08Z | |
| dc.date.issued | 2024-12 | |
| dc.description.abstract | This study tries to investigate the relationship between various factors and customer loyalty using regression analysis. The data, collected from customers of TEBETA Ambulance and Pre hospital EMS, includes responses related to factors such as relevance, differentiation, delivery, communication, and durability, and their impact on customer loyalty. Analysis reveals significant positive correlations between relevance, differentiation, delivery, and communication with customer loyalty, while durability shows no notable impact. These findings highlight the importance of strategic positioning, effective communication, and reliable delivery in fostering customer loyalty within the fast moving health sector industry. This research provides valuable insights for businesses seeking to enhance customer loyalty and improve market positioning strategies. Keywords: Customer loyalty, Positioning, Relevance, Differentiation, Delivery, Communication and Durability EMS:-Emergency medical service Ambulance:- a specially equipped vehicle designed to provide emergency medical care and transportation to individuals in need of urgent medical attention | |
| dc.identifier.uri | https://etd.aau.edu.et/handle/123456789/5988 | |
| dc.language.iso | en_US | |
| dc.publisher | Addis Ababa University | |
| dc.title | The Effectiveness of Brand positioning on Customer Loyalty In The case of TEBITA Ambulance and Pre-Hospital EMS | |
| dc.type | Thesis |