Effect of Corporate Social Responsibility Practices on Organizational Performance: Referenced from Coffee Exporting Companies in Addis Ababa, Ethiopia
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Date
2024-02-14
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AAU
Abstract
Recently, in the dramatically developing digital world, the implementation of corporate social
responsibility practices plays an essential role on the performance of coffee exporting firms. This
study examines the relationship between corporate social responsibility practices and
organizational performance and it emphases on the impact of corporate social responsibility on
organizational performance of selected top fifty coffee exporting companies in Ethiopia. Pertinent
data was gathered through structured questionnaire via five-point Likert scale and analysis was
made using SPSS version 23, so that a cross-sectional data type was used in the study. A total of
110 populations were used through census survey. The study adopted both explanatory and
descriptive research designs in integration with a commonly used quantitative research method.
The findings shown that, there was positive and significant association between effective
implementation of corporate social responsibility practices and organizational performance which
was supported by evidence. This study revealed that, in order to achieve significant firm
competitiveness and improved performance, priority should be given to the implementation of
corporate social responsibility practices in the coffee exporting companies that is supported by
regulatory terms and conditions. Recommendations were made for the focal firm to make the CSR
practices to be effective and efficient for the accomplishment of organizational performance
through improved strong customer, supplier, community and regulatory relationship. The results
showed that there is a necessity of effective implementation of the CSR practices supported by
policy so that the role and benefits of CSR practices should be examined and outlined for further
investigation