Factors Influencing Bank Selection Decision: An Empirical Analysis on Criteria Employed by Graduating Students at Addis Ababa University
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Date
2018-12
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Addis Ababa University
Abstract
The study features an empirical analysis on criteria employed by graduating students in Addis Ababa University towards their bank selection decision. A total of 400 graduating students of Addis Ababa University participated as a sample for the research. Primary sources of survey data were used collected through self-administered questionnaires using a non-probability convenience sampling technique. Data was analyzed using descriptive statistics, regressions processed by Statistical Package for Social Science (SPSS) version 24.0. The result showed that the convenience, Number of branch and ATM, Bank reputation, and E-Banking are found to be a significant factor for students’ bank selection decision. On the other hand, the regression model revealed that third party influence has insignificant effect on bank selection decision. The paper recommends for Bank management to be aware that, factors influencing bank selection decision differ from one segment to another. The study also recommends banks to consider more number of branch and ATM easily accessible in campus, home, and work place with extended operation hours and functional ATMs and offer electronic banking services.
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Keywords
Banks, Bank selection Decision, Ethiopia, Influencing factors