Visitor Management as Atool for Sustainable Tourism Developmnet, Current Practice and Challenges: The Case of Gorgora, North Gondar, Ethiopia
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Date
2020-06
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Addis Ababa University
Abstract
Visitor management is an important tool in the achievement of sustainable tourism through
minimizing the negative impacts and maximizing the positive impacts of visitors in a given
destination. The objective of this study was to investigate visitor management as a tool to
enhance sustainable tourism development, current practice and challenges in Gorgora. The
study employed descriptive design in line with mixed research approach. Indeed, 95
international and domestic visitors were selected using convenience sampling and 5 key
informants selected using purposive sampling. Questionnaire, interview and observation
were instruments to collect data. In the methodology part, the collected quantitative data
were analysed using descriptive statistical tools like frequency, percentage and mean also the
collected data were processed via SPSS version 24 and qualitative data were collected key
informant interview applied for narrative analysis. Based on the findings of the study the
practices of both hard and soft visitor management tools in Gorgora were found poor which
verified the challenges of implementing visitor management including low level of
implementation, limited stakeholder participation, lack of budget, limited skilled human
power, and lack of awareness and negligence of responsibility in the study area. Based on the
result, visitor management tools and sustainable tourism have a relationship and visitor
management tools contribute for enhancement of sustainable tourism development in the
study area. Based on the findings of the study, the researcher forwarded some
recommendations to visitor management practice in the area.
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Keywords
Gorgora, Visitor management, Sustainable Tourism Development,