The Use of Indigenous Communication Approaches For Hiv/Aids Prevention in Erob Woreda, North Eastern Tigray

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Addis Ababa University


This paper examines the use of indigenous communication channels for HIV/AIDS prevention strategies in Erob woreda, Eastern Zone of Tigray. To this part, Qualitative Research and mainly Case Study was employed to explore the communication strategies, the folk media forms, the appropriateness of the currently employed channels of communication and the nature of the language of intervention communication for the epidemic prevention. The study used individual in-depth interviews, focus group discussions and participant observation for generating data from two sub-districts of the woreda namely Daya-Alitena and Ingal areas. With this, the paper attempted to examine different scholarly observations, theories and models to the significance of folk media in development communication. Hence, the findings from the study indicate that the communities use different forms of folk media in their day to day needs and believe them as potential conduits for any societal concerns. However, when it comes to the communication strategies and their appropriateness for the intervention programs, it lacks to employ folk media channels though most practitioners know them. In terms of community participation in the programs, it is revealed that the people’s literacy levels and the types of intervention channels remained incompatible. There is also language barrier as most intervention programs are carried out using Tigrigna language to which a number of the Erob communities don’t comprehend. Consequently, the overall result of the study signifies that; little use of folk media channels, low level of community participation due to limited knowledge about the epidemic, and the language of the intervention programs itself appear to make the intervention programs less effective in the woreda.



For Hiv/Aids Prevention in Erob Woreda