Evaluating the Practices of Media Relations in Federal HIV/AIDS Prevention and Control Office (FHAPCO)

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Addis Ababa University


The study aimed at evaluating the practice of the media relations in Federal HIV/AIDS Prevention and Control Office (FHAPCO). The current wider prevalence of HIV/AIDS in Ethiopia especially in urban and industrial zones though it was somehow possible to culminate it before was the main reason to conduct this study. FHAPCO was taken as the focus of the study because the duty of directing, coordinating and implementing the country's HIV/AIDS policy was given by Ministry of Health (MoH). The study employed qualitative research method in order to gain an in depth data about the practice of media relations in the specific organization. In-depth interview and document analysis were the research instruments that have been used for this study. In order to gather the intended data ten respondents were selected by using purposive sampling technique. Samples were selected both from FHAPCO and journalists. Regarding documentary analysis two documents, which had different message contents, were selected purposefully and analyzed based on parameters of media content analysis. The collected data were organized according to the research questions and categorized under related data in a theme wise. Increasing public awareness, provide useful information in attractive and persuasive way and facilitating ART (anti retrieval treatment) was the main media relation goal of FHAPCO. There is no well-organized and documented media relations plan in the organization however, FHAPCO used the media relations forum plan as its media relations plan of the organization. Two-way



Federal HIV/AIDS Prevention