The influence of corporate culture on sales performance : The case of coca cola beverages Africa Ethiopia
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Date
2024-10
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Addis Ababa University
Abstract
The key area of this research project is to analyze influence of corporate culture on sales performance. To inquiry this research project in these areas a quantitative research approach and random sampling technique was used . To collect survey data 45 questioner was distributed for 165 samples from the total of 281 total population. And 135 of of responded correctly with response rate of 81.2%. These questionnaires are adopted from Denison’s model of organizational culture and included self administered questions to understand organization culture influence on CCBA, Ethiopian sales volume performance or volume achievement. The survey was conducted in Coca Cola beverages Africa Ethiopian sales team actively working in operational, technical, and supervisory level. The survey considered all areas except Amhara region due to the nature of data collection means. After collecting information from various source SPSS analytics tools applied the descriptive statistic, tabulation and percentage used to analyze results. The study indicates that Advocating Corporate core vale has significant influence on sales performance in Coca Cola beverages Africa.
Key Words
Coca Cola beverages Africa, East Africa, Bottling Share company, Fast moving consumer goods