Assessing the effect of implementing Achieving Competitive Excellence on Organizational Performance: The case of Ethiopian Airlines
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Date
2024-10
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Addis Ababa University
Abstract
In Today’s highly volatile, uncertain, complex, and ambiguous business world organizations strive to lower costs, enhance quality, and delight their customers by being more responsive than their competition through utilizing a variety of continuous improvement approaches. The Airline industry in particular; is one of the most turbulent; highly dynamic; hyper-competitive, unpredictable, and overly susceptible to economic cycles. For decades, Ethiopian Airlines has been registering exceptional succuss despite the challenges. In the context of Ethiopian Airlines services, this research examined the impact of Achieving Competitive Excellence - ACE on organizational performance. The major four factors of ACE namely Process Improvement tool, Waste Elimination too, Problem Solving tool, and Decision-Making tool are considered as independent variables while the Organizational Performance is taken as dependent variable. The researcher used a mixed method, a quantitative and qualitative research approach designed with close-ended and open questions and applied both descriptive and correlation and simple random sampling technique to take a sample from the population to the study. A questionnaire and an interview were designed and used the five-point Likert’s scales to examine all the major factors of Achieving Competitive Excellence Ethiopian airlines. The statistical analysis of this study was done by SPSS software version 20 the result of the study shows in inference and descriptive analysis. Based on the overall findings it can be concluded that all aspects of ACE's process improvement, decision-making, problem-solving, and waste elimination tools have a significant and advantageous impact on organizational performance. Ethiopia Airlines should therefore focus those tools to improve the effectiveness of its organizational structure.
Keywords: Organizational performance, process improvement, decision making, problem solving, and waste elimination tools