Browsing by Author "Zerihun Hailu"

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    Auditing internal communication Satisfaction: the case of Arba Minch University.
    (Addis Ababa University, 2021-09) Zerihun Hailu; Arka Abota
    This study was designed to be conducted on auditing internal communication satisfaction of the Arba Mich University. The mixed research methodology was employed with an explanatory sequential design. Quantitative data were collected first and followed qualitative data to explain the quantitative result. Samples were taken through simple random and purposive sampling techniques. The data collection tools were questionnaires and interviews. The randomly selected three hundred twenty-seven respondents from the employees of Arba Minch University participated. By analyzing the data collected from the employees, the researcher has found out that the employees were in low-level communication satisfaction. According to the findings, gender, sex, and years of experience don’t have a significant difference in the communication satisfaction of the employees. Also, the average mean value of the whole communication dimensions scored below the midpoint and it was in between somewhat dissatisfied and indifferent. Beyond the adopted measurement instrument, supervisor’s communication competence, communication facility, and social media communication are the newly emerged variables under this study. The adopted communication satisfaction questionnaire didn’t include these variables but, found as very important parameters of auditing communication satisfaction. Key words: Internal Communication, Communication satisfaction, Communication audit.
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    Media Convergence in Ethiopia: The Practice of Ethiopia Radio and Television Agency/ERTA/
    (Addis Ababa University, 2013-06) Zerihun Hailu ; Abdissa Zerai
    Literature on media convergence clearly shows that countries across the globe are entered into the new phenomenon. Ethiopia as a country and Ethiopia Radio and Television Agency as a media institution are experiencing convergence since 2001. However, little is known about the meaning and benefit of convergence. With the view to bridging this knowledge gap, the study aims at examining the experience of convergence in ERTA. In order to analyze the structure and change of ERTA newsroom and workflow, Diffusion of Innovations theory is used as a conceptual framework. A qualitative phenomenological study designed is also employed. What is more, an indepth interview was conducted with nine journalists from the three platforms including the management. In order to make up for the shortcomings of the in-depth interview, document analysisand participant observations were employed.Data was analyzed through thematic analysis. From the research analysis, the fmding is obtained that ERTA as a media institution is on the path to adopting a cross media platform, or is functioning at the level of newsroom 2.0, where collaboration and integration has occurred among the media platforms to gather and define the news contents for each platform. However, ERTA has not restructured the newsroom as a full convergence newsroom, which could integrate the high level of convergence. To do the changes and structure the newsroom and the work flow process, the management admits that they have faced some constraints in doing the convergence. Absence of medium specific leadership is the major hurdle for the newsroom. In order to maintain the brand as a strong national media company with diversity of voices, ERTA needs to go far better than where it is now.