Browsing by Author "Yirgalem Abebe"

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    Critical Discourse Analysis of Media Presupposition in Rein forcing Ideology: The Case of Hamlin Fistula Ethiopia
    (Addis Ababa University, 2014-06) Yirgalem Abebe ; Agaredech Jemaneh
    The a im of thi s study is to uncover how a particular kind of in stitution is reinforcing its ideology throug h journ a li s t's fa ir or unfair presupposition of information/knowle dge , which is done by using Ham li n Fistula Ethiopi a as its case. To thi s cnd , thc study reveals the poss ibl e id eo lo g ical goa l does such presupposit ion a ttempt to achieve. The s tudy focu ses on a set of media discourses r egarding the rol e and contribution of th e hospital in curing obste tricfistu la patients. Two art icles and two documentary programs are undertaken for analysis. [n order to realize the stated objectives, the s tudy adheres critical discourse analysis as the main methodological tool and Van Dijk socio-cognitive theory, presupposition and relevan ce theory, and theory of privacy as the theoretical frameworks. The analysis indicates that there is a consciously or unconsciously unfair presupposition of journal is ts as well as probably fair kinds of presupposition too. As a result, the study extract that unfair presupposed information/ know ledge might lead audiences to invest in too much process ing effOit for the amount of cognitive effect they wis h to achieve so that the in stitution would underpin its id eology.