Browsing by Author "Tariku, Mulusew"

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    Cultural and Linguistic Westernization: The Case of Dressing, Hair style and Language Use among AAU Students
    (Addis Ababa University, 2014-03) Tariku, Mulusew; Leyew, Zelealem (PhD)
    The main objective of this study is to examine the extent of cultural and linguistic westernization in Addis Ababa University among 6 kilo campus students and analyze its effect on indigenous languages and cultures. To achieve this objective data were gathered from 213 students using questionnaire and 20 students were interviewed using semi-structured interview technique. 213 students were selected from 12 departments. Multistage sampling was employed to get participants’ response to the questions in the questionnaire. Results indicate that most of the students studied were under western influence in terms of dressing, hair style and language use. Several factors have caused this which includeː globalization, to be viewed as “modern”, to be viewed highly educated, lack of confidence and so on. Female students were more influenced by western dressing and hair style than males, while students from urban areas appeared to be more influenced than students from rural areas in linguistic westernization.