Browsing by Author "Tafesse, Genet"

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    Social Mearketing and Family Planning: The Case of Marie Stopes International Ethiopia (Msie)
    (Addis Ababa University, 2010-06) Tafesse, Genet; Negi, Rakshit (PhD)
    The objeclive oflhis sludy is 10 examine Ihe social markeling andfalllily planning praclice of MSIE and reproduclive heallh ofwolllen (lIIarried and unmarried) alllong Ihe age grollp 15- 49 on the sludy area(Arada branch of Addis Ababa). A 10lal of 250 queslionnaires were dislribuled ji-om Ihis 200 queslionnaires were collected and used 10 Ihe analysis purposes .. The sludy used descriplive analysis (mean and percenlage) logelher wilh cross-Iabulalion (chi-square) and correlalion analysis 10 examine Ihe response of subjecls. The sludy reveled Ihal large nUlllbers of respondenlS were accessible 10 message deliver Ihrough communilYbased by }\lISlE regarding Iheir program largeted 10 FPIRJ-f. Analysis resull has shown Ihal Ihere were differences alllong women in Iheir need for !cullily planning due 10 Ihere age differences. For inslance, majority of women on Ihe age group (2 1-25) need FPlIU-I.lor avoiding u",vanled pregnancy. This reviled Ihal usage of c011lraceplive need decline as Ihe age increases, because, Ihere were no respondenls above Ihe age of 40 using FPIIVf Ilielhods. Finally 10 change Ihe behavior oflhe elienls Ihe MSIE should direcled lowards Ihe needs and requiremenls of Ihe clienls by focusing Ihe promolional progralll on comlllunily - based 10 achieve as main ohjectives.