Social Mearketing and Family Planning: The Case of Marie Stopes International Ethiopia (Msie)
No Thumbnail Available
Date
2010-06
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Addis Ababa University
Abstract
The objeclive oflhis sludy is 10 examine Ihe social markeling andfalllily planning praclice of
MSIE and reproduclive heallh ofwolllen (lIIarried and unmarried) alllong Ihe age grollp 15-
49 on the sludy area(Arada branch of Addis Ababa). A 10lal of 250 queslionnaires were
dislribuled ji-om Ihis 200 queslionnaires were collected and used 10 Ihe analysis purposes ..
The sludy used descriplive analysis (mean and percenlage) logelher wilh cross-Iabulalion
(chi-square) and correlalion analysis 10 examine Ihe response of subjecls. The sludy reveled
Ihal large nUlllbers of respondenlS were accessible 10 message deliver Ihrough communilYbased
by }\lISlE regarding Iheir program largeted 10 FPIRJ-f. Analysis resull has shown Ihal
Ihere were differences alllong women in Iheir need for !cullily planning due 10 Ihere age
differences. For inslance, majority of women on Ihe age group (2 1-25) need FPlIU-I.lor
avoiding u",vanled pregnancy. This reviled Ihal usage of c011lraceplive need decline as Ihe
age increases, because, Ihere were no respondenls above Ihe age of 40 using FPIIVf Ilielhods.
Finally 10 change Ihe behavior oflhe elienls Ihe MSIE should direcled lowards Ihe needs and
requiremenls of Ihe clienls by focusing Ihe promolional progralll on comlllunily - based 10
achieve as main ohjectives.
Description
Keywords
examine Ihe social markeling, andfalllily planning praclice of MSIE