Browsing by Author "Solomon Tesfaye"

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    The Practice of Message Development for Political Campaign: The 2010 Ethiopian Parliamentary Election in Focus
    (Addis Ababa University, 2015-06) Solomon Tesfaye ; Gebremedhin Simon
    This research work took the 2010 Ethiopian Parliamentary Election as its context to examine the process of message development during the election campaign. In this study the practice of message development for TV by the contending political parties was investigated. Also the powers of election messages to motivate, inform, and persuade their audiences and the messages key contents were issues focused on. Related literature was thoroughly revised and social judgment, persuasion and social influence theories were used as a theoretical framework. Election campaign communications strategy’ was adapted from political communication and campaigning theories and practices. This was used as conceptual frame work for the study. Seven parties were selected using purposive sampling technique out of the 23 parties contended during the 2010 national election for both primary and secondary sources of data in the study. In the study content analysis is used (in conjunction with in-depth interviews). There were 7 interview questions designed in a way they can help to understand the process of message development and use. They were employed to collect information about the process of message development for election and the data was analyzed thematically. Moreover, the massages broadcasted by these same parties during 2010 election were accessed from EBC archive and content analyzed. The result showed that campaign messages transmitted via TV tend to be presented in many paragraphs of long narratives bogged with party policies and programs. Those who prepared the messages also were unable to cater with policy, image, and negatives in writing their scripts. All these attributes made them longer, less attractive, and not appealing to the audience. This also showed that their power to persuade, motivate and inform the voters was minimal. Gaps were observed in applying modern political communication and campaign theories and practices in the process of election message development such as campaign communications strategy.
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    The Impact of Work Life Balance on Female Employee Job Performance: The Case of Ethiopian Airlines Employees
    (A.A.U, 2022-09-03) Solomon Tesfaye; Yohannes Workeaferahu
    In today's dynamic airlines business environment, work life balance has become one of the key issues faced by many female employees all over the world. Maintaining work life balance is an issue increasingly recognized as of strategic importance to organization and of significance to employees. The research work sought to examine extensively whether there is a relationship between work life balance and employees job performance. A lack of work life balance also has an adverse effect on Ethiopian airlines prospects for success in many respects. The main objective of this study is to carry out research on the Ethiopian Airlines industry and recognize the impact of work life balance on the female employee‟s performance. And also to identify whether the work life balance leads to higher employee performance. The target population of this research is all female employees of Ethiopian Airlines at bole international airport. This investigation area is used Cluster sampling method to select main office of Ethiopian Airlines Industries. (i.e., Bole International Airport- Sample Size 404). Data were gathered through questionnaire method. In this study, for the purpose of hypothesis testing the researcher used univariate, and bivariate statistics methods. The Data were analyzed through SPSS 15.0 software to find out the relationship between variables. Findings of the study reveal that there is a strong relationship between work life balance and employee performance. These relationships are positive and have significant levels. The research findings give evidence that the better work life balance of female Ethiopian airlines employees leads to increased employee performance.