Browsing by Author "Sitotaw, Melese"

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    Achievements, Opportunities and Challenges of Tourism Industry in Amhara National Regional State
    (A.A.U, 2010-06) Sitotaw, Melese; Ayenew, Meheret (Dr.)
    Tourism industry consists of all the firms, organizations and facilities which are intended to serve the specific needs and wants of tourists. The study was about the achievements, opportunities and challenges of tourism industry in ANRS. Assessing the coordination among the stakeholders, tourists view of service in the region, promotion and image building and protection and preservation of heritages were picked up as objectives. Primary data was collected using a structured questionnaire and interview was made with different parties. Secondary date from different sources was also used. The increase in tourists flow in past can be attributed to the socio-economic development and democratic processes that have taken place in the country over the past decade or so. Neve11heless, the most likely reason for tourists visiting the country and the region in particular is its rich cultural and historical heritage. The demand for attractions of the region exists. There has been growing appreciation for unique culture and history, scenery and archaeological sites, flora and fauna. This trend is forecasted to continue for the coming decade. The problem is the service sector has not been responding properly. Not only there exists limitation in correctly portraying the country to the world but the service sector is not competitive enough thought there have been improvements. This and others being the case, the growth in tourist flow has probably been in response to the international trend. Achievements have been registered in formulating regulations, providing trainings to different parties, information provision etc. Challenges include the country's lingering international image coupled with poor promotion, lack of coordination among the stake holders; conservation of heritages etc. If the industry has to develop and make meaningful contribution to the regional economy, achievements have to be strengthened and challenges dealt with and hence opportunities capitalized