Browsing by Author "Paulos, Yared"

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    Access and Use of Communication Professionals in Advertising for Banking Industry; The Case of Three Banks in Addis Ababa.
    (Addis Ababa University, 2018-06) Paulos, Yared; Shiferaw, Yohanes (PhD)
    Banks in vest hi gh budget for advertisement. To get proportional promotiona l bene fi ts fro m the in vested adverti se ment bud ge t, it is adv isa bl e t hat advertise ment sho uld be prepared by professio nals. In ord er to do so, the work in g e n viro nm ent of bank in g adverti se ment and the access a nd us e of Communicati on Professio nals in th e prod uction of advertisi ng fo r the ban k in g indu st ry needs to be in ves ti gated . The aim of the stud y is to in vest igate the access and use of Communi cation Profess ional s and wo rk in g enviro nm e nt of banking adverti seme nt in the production of ad ve rti s in g f or the bank in g industry. Amo ng th e 18 Bank s, Comm erc ial Bank o f Ethi opi a, Zemen Bank and Lion Internatio nal Bank were se lected . The stud y e mployed m ixed re search m e th od and 100 key respond ents were se lected usin g purp os ive sampling. The quantitative s urvey qu es tionnaire was anal yzed us ing SPSS and presented in terms of descripti ve stati s tics. Th e qualitati ve in-d epth in terview was thematicall y analyzed . Resu lts indi cated that Banks use gu ide lin es to lead t heir advertis in g production pro cess w it h strong level of agree me nt w hi c h is the mea n resu lt of 3.69. Thi s showed a managements approve a d ve rti sement bud get properly (M=3.85). T here ex ist a needed fo r se n ior manageme nt ap pr oval in each production stage (M=3.2 8). It was fo und that o nl y a few (2.2 %) of Communication Professionals were used in banks and the task of p roduci ng advert isem ents were ha ndl ed by professionals who had hu s in ess a nd marketing educatio nal background. Thus, it was found that the bank in g industry had less accessibiliy and use of Com municati o n Profess io na ls for ad ve rtise me nt production. Based on the findings, some recommen dations were forwarded.
  • No Thumbnail Available
    Item
    Beliefs and Practices of Traditional Medicine among Women in Reproductive Health Care: A study in Damot Woyde Woreda, Wolaytta Zone
    (Addis Ababa University, 2022-05) Paulos, Yared; Murugan (PhD), P.
    This study has been conducted with the major arm of investigating the beliefs and practices of traditional medicine in reproductive health care by emphasizing on rural areas. The reproductive health issues covered in this study are: prenatal care, delivery care, postnatal care, birth spacing service, abortion and STDs. In order to investigate the beliefs and practices, this study has employed a crosss ectional qualitative approach; and the data are collected by making use of in-depth interviews, FGDs and key -informant interviews. The study subjects were selected purposively with the help of health extension workers of each kebeles. Sixteen in-depth interviews with practitioners of traditional medicine; twenty-two and sixteen in-depth interviews with married and unmarried women in reproductive age, resp ectively; two FGDs consis ting of seven participants and two consisting of six participants with married and unmarried women (two with each of them); key informant interviews with health extension workers, a midwife in Badessaa health center, two senior citizens who are knowledgeable about the practice of reproductive health in the area, have been conducted to collect the primary data. Prenatal care, delivery care, abortion serVlce and treatment of STDs are among the major services that the rural women get from traditional medicine practitioners in relation to reproductive health; whereas birth spacing/control and postnatal care serVlces are among the services that are not as such significant. None of the reprodu ctive health problems is believed to be caused by supernatural forcers). And the practice of traditional medicine is not accompanied by the belief that the issues should be addressed by the practitioners because they are caused by the forces. Besides, it is widely believed that the knowledge that the practitioners have is learned from their parents, than being given by supernatural forcers). Practitioners known as TBA; TBA and wogesha; TBA and herbalist; TBA, herbalis t and wogesha; herbalist; and herbalist and wogesha are the practitioners who are engaged in provis ion of the reproductive health services. Traditional medicine and its practitioners have decisive place in the provision of reproductive health services in the rural areas.