Browsing by Author "Muhammed Muhaba"

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    Customers' Attitude Towards Boycotting Pepsi a Case Study on Addis Ababa
    (A.A.U, 2004-07) Muhammed Muhaba; Singh Gurmeet
    Customers' attitude plays an important role in determining the success. failure or the pace of the business. Customers' attitude plays an important role not only towards the products or brands of the company but also towards the company and the personalities around the company. If the customers develop a negative attitude towards the products or the company. it will be very difficult for the company to cope with such situation. The objective of the study was to assess the customers' attitude towards the boycott of Pepsi as a reaction to AI-Amudi’s support to EPRDF in terms of his popularity. accusation of foreign citizenship. Publicity or the support, the existence of substitute products. the elect ion result and possible appeal by the leaders of opposition parties. The method used in conducting the study is descriptive survey where 150 questionnaires were prepared and distributed to the respondents who are residents of Addis Ababa. The questionnaires contained fifteen statements in which respondents were required to tick one of the checkboxes as per Liker scale. The data collected were tabulated and analyzed using Weighted and table mean values. The result is that popularity of the businessman, the publicity of hi s support through media and the existence of substitute products (Coca) strengthened customers' attitude towards the boycott. The accusation of his foreign citizenship didn't affect the attitude towards the boycott. The election result is expected to affect the attitude while the possible appeal by the leaders of opposition parties to stop the boycott is expected to have no effect for the majority of the respondents while a significant number though not majority expect the appeal to have effect on the termination of the boycott. And recommendations are drawn accordingly.
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    Customers' Attitude Towards Boycotting Pepsi A Case Study on Addis Ababa
    (A.A.U, 2004-07) Muhammed Muhaba; Singh Gurmeet
    Customers' attitude plays an important role in determining the success. failure or the pace of the business. Customers' attitude plays an important role not only to\\ards the products or brands of the company but also towards the company and the personalities around the company. If the customers develop a negative attitude towards the products or the company. it will be very difficult for the company to cope \\ith such situation. The objective of the study was to assess the customers' attitude towards the boycott of Pepsi as a react ion to A1-Amudi's support to EPRDF in terms of his popularity. accusation of foreign citizenship. publicity or the support, the existence of substitute products. the elect ion result and possible appeal by the leaders of opposition parties. The method used in conducting the study is descriptive survey where 150 questionnaires were prepared and distributed to the respondents who are residents of Addis Ababa. The questionnaires contained fifteen statements in \\hich respondents were required to tick one of the checkboxes as per Likert scale. The data collected were tabulated and analyzed using Weighted and table mean values. The result is that popularity of the businessman, the publicity of hi s support through media and the existence of substitute products (Coca) strengthened customers' attitude towards the boycott. The accusation of his foreign citizenship didn't affect the attitude towards the boycott. The election result is expected to affect the attitude while the possible appeal by t he leaders of opposition parties to stop the boycott is expected to have no effect for the majority of the respondents while a significant number though not majority expect the appeal to have effect on the termination of the boycott. And ecommendations are drawn accordingly .
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    Factors Affecting Adoption of Mobile Money Services: In Case of Telebirr
    (Addis Ababa University, 2023-06) Muhammed Muhaba; Hailemariam Kebede (PhD)
    With a particular focus on Addis Ababa, the purpose of this study was to investigate factors that affect the adoption of mobile money services in the case of telebirr. To do this, it adopted the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and rationally substituted perceived risk and perceived knowledge for hedonic motivation and habit in order to quantitatively examine the relationship between the independent and dependent variable. Both descriptive and explanatory research design were used to examine the factors that influence the adoption of mobile money services. 385 residents of Addis Ababa were selected by means of convenience sampling technique, and primary data were collected via survey questionnaires. Both descriptive and inferential statistics have been employed on the gathered data in the quantitative analysis stage using Statistical Software for Social Sciences (SPSS) version 26. The analysis's results showed that the adoption of mobile money was positively correlated with all of the study variables. The study arrived at the conclusion that all seven of the factors used in the study were capable of predicting 47.8% of the variance in customers' adoption of telebirr mobile money services. Customers therefore use telebirr services because of their expected benefits, the status that they intend to achieve using the service, its simplicity, and its typically reasonable prices. The study recommends that ethiotelecom and future mobile money providers integrate new features and services into their mobile money systems, capitalize on the power of social influence, simplify the use of the services, and review the current service fees. Further, government bodies should promote the introduction and expansion of mobile money system by providing infrastructure and establishing the necessary legal frameworks