Browsing by Author "Meshesha, Nigussie(PhD)"
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Item Assessing TV live talk show : EBC „„Tenawo Bebetwo” in focus.(AAU, 2020-10) W/Yohannes, Abayneh; Meshesha, Nigussie(PhD)This study was aimed at finding out Assessing TV live talk show: EBC „„Tenawo Bebetwo” in focus, regarding the perception and attitudes of health professionals at Tikur Anbesa/Black lion, Bethel and Hayat hospitals and the program content. This study was suited within the theoretical framework of media effects, framing theory and agenda setting theory and models of other scholars were considered to analyze the data about facts related to health professional‟s perception and the program contents of the television talk show. . The study adopted mixed method, employing both quantitative and qualitative method, specifically survey, in-depth interview and content analysis respectively. For quantitative method, survey was used as a major data gathering tool. The survey questionnaires were administered a total of 124 questionnaires were distributed to health professionals (nurses) selected by using systematic random sampling technique of which 118 (95.2%) questionnaires were properly filled and returned. Interviews were also conducted with twelve medical doctors of the selected hospitals who were selected using purposive sampling technique. Content also analyzed in terms of issues or agenda setting, program format especially in addressing public health issues, opening phone in discussion to the public for entertaining various opinions, ideas, and views have been discussed and analyzed. Data analysis was made using descriptive statistics, frequency and percentages. SPSS version 24 was used to process the primary data which was collected through the questionnaire. The major findings of the study were showed that Tenawo Bebetiwo Program was very important program that inform and teaches the target audience. And health professionals perceived the program as vital and useful for the society. The topics selected and discussed on the talk show found relevant to the health professionals as well as the public. In the study the talk show program was found out to be worthy and significant in creating awareness on disease prevention, symptoms and follow up treatments. Participants and the content analysis of the study suggested areas to be improved on the talk show on presentation style, quality of production and attractive standardized studio setting, as the problems of the program. Along with the problem in getting the new technology and having sponsorship were also the need for improving telephone communication system and Jargons language used in promoting the program.Item “The Perceptions Of Journalists On Use Of Intrenet”: A Study Of Ethiopian Broadcasting Corporation. Corporation(AAU, 2020-06) Mossie Asseres, Azimeraw; Meshesha, Nigussie(PhD)This study looked at the perceptions of journalists on use of internet with a focus on the Ethiopian Broadcasting Corporation. The objectives of this study were to examine how internet influence to workers of the media houses under study, to find out how often the internet is used in news production in the media house, how the usage of internet improve the quality and speed of news production, how journalists rate the changes brought by the internet and how internet has been considered as source of new opportunities and how journalists perceive internet influence. This study employed questionnaire, FGD and in-depth interviews method, and to this end 174 copies of questionnaire were distributed to newsroom workers of the selected media houses out of which 166 were collected. For FGD 28 participants and 10 for in-depth interview participants took part. In this study, it was found out that most journalists emphasized on the power of the use of the internet and majority of them employed it in their news gathering efforts. Besides, the journalists affirmed that internet has improved the speed and quality of news production in their organization. Furthermore, the finding demonstrates that the majority of journalists believe internet technology enhance the simplicity of job performance and help to produce quality news in a speedy time. In this study Journalists’ credit great importance to the influence of the internet in professional functions such as getting news as soon as possible and maintaining contact with wider variety of sources. It was also revealed that an internet influence is more established in the newsroom as most of the respondent did say that internet enhances news immediacy and timeliness. In general, it was deducted from the finding that majority of respondents perceive internet positively and they use it on a daily basis. On the other hand, from the findings the researcher notes that lack of training, the access of slow speed of Internet and inadequate computers. And the study recommended that to get the best outcome of Internet utilizing best quality of internet is appropriate and training is must.Item Practices, Opportunities and Challenges of Public Relations in Gambella National Regional State: The Case of Selected Bureaus(AAU, 2021-01) Ali Ahmed, Zahara; Meshesha, Nigussie(PhD)The main objective of this study is to examine practices, opportunities and challenges of PRs in Gambella national regional state (GNRS) bureaus by focusing on how the PRs practices has been handled so as to improve the regional communication practices towards enhancing its development efforts, and to better help the improvement of the governance practices of the region. Among the existing 53 (fifty three) bureaus in the region the study focused on 36 (thirty six) bureaus as case study that have PRs head or officer in their respective office through survey by using a cross sectional type study in time horizon. The rest 17 (seventeen) regional bureaus didn‟t include in the study due to unavailability of a separate PRs offices. The study was made by case study with explanatory method through interviews, focus group discussion (FGD) and questionnaires. This study applied purposive sampling which allows using cases that have the required information with respect to the objectives of the study. Though the study used a mixed methodology it is more of a qualitative one. Whereas 36 questionnaires distributed for the PRs practitioners selected from different bureaus; the researcher made ten interviews with high level officials and office heads as well as two cluster FGDs having seven and eight PROs participants in each group. The number of FGDs is limited by two groups is because of the number of PROs in each regional bureau is inadequate and as a result of this the PROs act as both officer and facilitator/director. This study researcher was working at the defunct Gambella regional state government communication office; nowadays the Gambella regional press secretariat office. To complete the study 36 (100%) questionnaires collected from the whole 36 bureaus. Among the total 36 respondents 25 (69%) of them were males and the rest 11 (31%) are females; 33 (92%) of them have BA and/or BSc, while three (8%) of them were MA holders; 21 (58%) of them were Amharic graduates, 8 (22%) of them come from English background; two (6%) of them join from civics education whereas the rest five (14%) each came from different education fields. The data shows that there is no educational background problem in the PRs bureaus at GNRS but the actual practice lacks attention both from the PROs and officials, lacks practitioners‟ professionalism with communication knowhow gap, there no clear cut line between officers, facilitators/coordinators and directors activities as well as weak organization of PRs offices. Aside from this, the PRs practice of the regional bureaus is mainly dependent on publicity and event management activities, strategy and guidelines put aside as a result of hierarchical loopholes, there is much interference from the management, the communication activities lack integration among different sectors that results the regional government to become weak. Last but not least, there is weak relationship between the PRs offices and the media. As a result, in order to alleviate the GNRS PRs practice challenges officials should be familiar with the essence of PRs, should have commitment in their leadership with clear, scientific and timely vision. Beyond this the new regional press secretariat office should evaluate the new structural adjustment and PROs skill gaps to improve the actual PRs practice.