Browsing by Author "Mersha, Alemneh"

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    Trends, Challenges and Opportunities of Domestic Tourism Development in Ethiopia: Stakeholders’ Perspective
    (Addis Ababa University, 2019-06) Mersha, Alemneh; Tuffa PhD, Worku
    The main objective of this study was to explore trends, challenges and opportunities of domestic tourism development in Ethiopia based on stakeholders’ perspective. The study employed mixed method design where both quantitative and qualitative data were collected from purposely selected respondents. Quantitative data was collected from 159 participants drawn from key tourism stakeholders including governmental bodies, tourism and hospitality service providing entities, industry associations, academicians and experts based on purposive and convenient sampling techniques. Qualitative data was collected from 10 key informants, two each from officials, senior experts, academicians, tour operators and national tour guides based on purposive sampling technique. Quantitative data was analyzed using descriptive statistics and exploratory factor analysis, while qualitative data was analysed through content and discourse analysis. The finding reveals that the trend of domestic tourism in the country is not developed and also stricted to some travel purposes particularly to religion. Limited tour and travel culture of citizens, government strategic directions and priority problems and capacity related problems including research gaps on the sector and absence of appropriate institutional structure have been identified as major challenges facing domestic tourism development in Ethiopia. On the other hand, availability of abundant tourism resources and potentials were identified as most enabling conditions to develop the sector. Key Words: Domestic Tourism, Trends, Challenges, Opportunities, Stakeholders and Ethiopia