Browsing by Author "Lewi Gezahegne"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    The Effect of Corporate Social Responsibility on Organizational Performance. the Case of Safaricom Ethiopia
    (A.A.U, 2025-02-07) Lewi Gezahegne; Meskerem Mitiku (PhD)
    This study set out to investigate how corporate social responsibility affects Safaricom Ethiopia's organizational performance. The study used an explanatory research design to investigate how corporate social responsibility affects the performance of organizations. To arrange the data required for the study, a combination of research methodologies was also employed. Questionnaires and interviews were used to gather data. The data was gathered using both primary and secondary approaches, with the questioner serving as a source of data collection instrument. 156 employees of the company were selected, and 655 people in total were targeted. Based on their managerial responsibilities, backgrounds, and areas of expertise, the heads of each department provided all of the samples. In this study, purposive and simple random samples were both employed. Descriptive and inferential statistics were used to analyze the data that was gathered. According to the interview results, the company's commitment to corporate social responsibility has improved customer loyalty and brand reputation. As demonstrated by the various social projects that have increased market share and customer interest, ethical business practices can result in financial success. Every independent variable had a positive impact on the dependent variable, according to the results of the regression analysis. According to the model summary table adjusted r-square value of 0.663, variation in the four independent variables accounted for 66.3 percent of Safaricom's organizational performance, with the remaining 33.7% coming from random error and other independent factors not included in the model. In light of the study's objective of assessing the impact of philanthropic corporate social responsibility on organizational performance, the researcher concluded by advising Safaricom's senior management to expand its charitable activities and give its employees comprehensive training.