Browsing by Author "Lemma, Ephrem"

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    Assessment of Instructional Radio Broadcast: The Case of Civics and Ethical Education Broadcast to Primary Schools of Addis Ababa
    (Addis Ababa University, 2014-11) Lemma, Ephrem; Gebru, Birara
    This study aims at assessing instructional radio broadcast case instruction of civics and ethical education in the primary schools of Addis Ababa. To meet this objective, an investigation was made on input, process and output. In doing so, the researcher tried to identify the conditions necessary for the successful implementation of instructional radio broadcasts. Moreover, he has tried to find out problems that hinder effective implementation. This study adopts survey research methodology that contains both qualitative and quantitative data collection instruments. Through questionnaire, classroom observation, and content analysis sufficient data were collected from 600 students, 12 teachers, and one expert. Throughout the selection of samples, random sampling technique was persistently employed except in the last stage of selecting sample students where clustering (i.e, male and female) was used. Consequently, three sub cities were sampled of which 6 woredas and six primary schools were sampled (i.e, 2 weredas from each sub cities and 1 school from each wereda). The finding suggest that implementation of instructional radio broadcast indicated that the majority of teachers and students have positive attitude towards the broadcast. On contrast the program content and presentation is not acceptable by the teachers and students. With this regard, the basic hindrance for effective implementation of instructional radio broadcasts in particular to civics and ethical education originates from inadequate supply of input materials, poor functioning, unsuitability of instructional curricula lessons with the existing curriculum, inability to take into account the diversify learners, lack to give emphasis on positive ethical values of the learners etc. suggest the prevalence of constraints on successful implementation of instructional radio broad casts at sample schools. So, stakeholders need to give special emphasis to these constraints and above all improve effectiveness of the implementation of the entire instructional radio program.
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    The Effect Of Corporate Social Responsibility On Market Share: A Case Of Brewery Industry In Addis Ababa
    (Addis Ababa University, 2018-05-20) Lemma, Ephrem; Belayneh, Temesgen (PhD)
    In recent years, Corporate Social Responsibility has been attracting heightened attention throughout the world. Stakeholder expectations of the business have increasingly ranged from maximum profits to strong levels of Corporate Social Responsibility (CSR). Previous research into effects of CSR on Business Operations and Performance has yielded mixed results. Research on CSR in the Ethiopia context has however been minimal. Business managers in Ethiopia have actively embraced CSR in recent years, but there are still questions on how CSR affects the business operations and Market Share. The study has been conducted on the basis of the quantitative and qualitative research techniques to assess the nature or practice of CSR and effect of CSR on Market share in the selected brewery industries located in Addis Ababa. Data were collected through questionnaire. elicit their perception about the nature of CSR in their respected companies. Finally, the data collected through the questionnaires were coded, entered into computer and analyzed and presented in the form of tables using SPSS version 20 Software. Hence, it is through analysis of the direct relationships that insight is developed between the dependent and independent variables. Market Share (dependent variable) was found to have a strong positive relationship with CSR (independent Variable) Environmental oriented responsibility, consumer oriented responsibility, and community oriented responsibility, Legal responsibility and Market Share. This dissertation concludes with a discussion of the implications of these findings as well as recommendations for further research in the area