Browsing by Author "Kidist Yohannes"

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    Determinants of Customer Satisfation In Life Insurance Business: The Case Of Awash Insurance Company S.C.
    (A.A.U, 2020-10) Kidist Yohannes; Gemechu Waktola
    Due to increasing awareness among people about their uncertainty of life and increasing competition in Insurance sector, it is significant for Insurance Companies to understand the requisite of their customer. This study intends to explore the determinants of customer satisfaction of life insurance customers in Awash Insurance Company (AIC). This research tries to analyze the effect of demographic variables: Sex, Age, Education, Occupation and Premium on customer satisfaction. Both Primary and Secondary data were used to collect data. Primary data were collected from 346 respondents of life insurance customers of AIC through a structured questionnaire. And the source for secondary data was customer feedback, business journals and authentic websites. Convenient sampling method was used to select respondents. The collected information was analyzed through statistical software (SPSS). The finding of the result shows that there is a significant effect of age on customer satisfaction. It is suggested that the life insurance companies should consider the demographic profile of the customers while providing services, as each customer has individual needs and preferences according to their demographic status. The findings of this study provide knowledge and background to the company to better shape the policies, focus their positions in the market and also to provide maximum satisfaction to every customer.
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    An Investigation into The Effectiveness of Teaching Grammar Through Literary Texts
    (Addis Ababa University, 2007-07) Kidist Yohannes ; Teshome Demssie
    In this study, an attempt has been made to find out whether or not the use of literary texts in teaching grammar is effective. Two sections from grade seven were selected randomly and assigned as experimental group and control group. The experimental group was taught specific grammar point through literary texts (short stories and poems) where as the control group was taught the same structure through the textbook. At the end, a test was administered to observe the outcome of the experiment. The results obtained by the experimental group were better than that of the control group. The responses of the students in the questionnaire and observation also indicated that literary texts play a pivotal role in teaching grammar. On the basis of the findings, it was concluded that the teaching of grammar can be supported effectively by using well - chosen literary texts. And the recommendation given is that literary texts should be integrated into the present syllabus.