Browsing by Author "Hussein Ahmed"

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    Corporate Governance in Ethiopian Share Companies: What Should the Future Look Like?
    (Addis Ababa University, 2011-06) Hussein Ahmed; Zekarias Keneaa
    In publicly held companies which are formed by contribution of capital from thousands of sharehold ers, ownership usually separates from the control of disperse d shareholders and goes into the hands of few managers or few controlling shareholders. Total separation between ownership and control in turn creates a ri sk of the managers (agent) working for their own interest at the expense of the shareholders' (principal 's), what is known as agency cost. This paper posits that the separation between ownership and control is growing in Ethiopia and acco rdingl y submits some empirical evidence in support of adopting good corporate governance principles and laws in this regard. Based on the available data and literature on corporate governance, the paper attempts to show the deficiency in the Commercial Code and other C' pertinent Proclamations and Directives in addressing current issues in corporate governance (. o o o related to board of directors, protection of rights of minority shareholders and issues regarding financial reporting, transparency and audit. The analysis of the relevant laws shows that the overall standard of corporate governance in Ethiopia is disappointing. Accordingly, the paper provides detailed recommendations based on internationally recognized best principles and practice s of corporate governance as tht:y are expected to address the specific needs of Ethiopian share companies . Moreover, the paper argues that good economic and corporate governance are essential prerequisites for promoting economic growth and reducing poverty and thus urges policy makers in Ethiopia to give heightened attention to reform of corporate governance so as to achieve the same. It also contends that Ethiopia should adopt a mandatory law of corporate governance instead of a market-oriented corporate governance system to protect shareholder interests from the abuses and mismanagement of directors and officers and to protect minority shareholders from the opportunism of controlling shareholders as well as to promote accelerated economic development in the country. The study employs both primary and secondary data.
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    The Effect of Marketing Mix on Brand Equity: The Case of Ethio Telecom
    (Addis Ababa University, 2023-06) Hussein Ahmed; Mesfin Workineh
    The main objective of this study is to investigate the effect of promotional mix element on Brand Equity of Ethiotelecom. This thesis was employed both descriptive and explanatory research design to achieve its objective. The research analyzed by using a descriptive (mean, frequency, standard deviation, percentage) and inferential method like regression, correlation and coefficient. Furthermore, questionnaire method, and key informant interview methods has been employed to collect important data to achieve both general and specific objectives of the study. There were 339 customers, to whom the questionnaires have been administered. The data has been analyzed by using SPSS version 23 (Statistical Package for the Social Sciences) and presented in the form of tables. In the finding it is reported that product, price, place and promotion, have positive and significant effect on Brand Equity. Finally, it was recommended that, to enhance its brand equity, Ethiotelecom may need to focus on other aspects such as quality, innovation, or customer service, as these factors are more likely to influence customer perception and loyalty. Additionally, improving the placement or accessibility of its products or services could also contribute to enhancing brand equity